With Sparrow, you're able to access and view your social media data across our dashboards and our Google Workspace add-on. This allows you to track the performance of your social media campaigns, without having to log in to each platform.

You can easily connect your social media account to Sparrow by going through our data source connection flow (check out our setup guide for more details).

There are some limitations you should be aware of when connecting different social media accounts:

Facebook: Currently we only support analytics from Facebook Pages. You will not be able to use Sparrow to see the performance of your personal social media posts.

Instagram: To connect your Instagram account to Sparrow, you need to first connect it to a Facebook Page, which will allow you to view your page analytics in third-party tools. You can learn more about this requirement, and how to accomplish this, here.

LinkedIn: Currently we do not support analytics for your personal LinkedIn account. LinkedIn does not make this data available to third-party platforms like Sparrow, so the only way to capture this data is to manually capture the data and upload it as a CSV.

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